If you want to ensure your people are aware of your company values and your commitment to them - let a dramatic ‘workspace’ graphic do the talking.
Brand value is about the entire experience your people, prospects and customers have with your company, products or service. However, if you want your chosen business values to be truly associated with the business - first your people need to know and understand them. Because your people are the ones who deliver ‘your brand experience’ in everything they do.
How sure are you that everyone knows the brand values of your business? When Kevin Appleton took over as Managing Director at Yusen Logistics UK Ltd, he wasn’t taking any chances. The main office was in need of a refresh and this gave the perfect opportunity to underpin the Yusen brand values - so everyone knew how they were expected to engage with customers and colleagues. Enabling the brand values to be lived and breathed everyday meant that if they weren’t, anyone could challenge it.
“Having worked with Quiet Storm before, we had no hesitation in asking them to take complete charge of this project for us. Their eye for detail and making sure that we could still be operational during the fitting ensured that the end result is amazing and the impact is exactly what we were looking to achieve.”
Marketing Coordinator, Yusen LogisticsBack