Bringing two new brands to market - the easy way

stock-in-trade-international specialises in the buying and selling of surplus stock, whilst Integrated Logistics Services gives retailers, as well as third and fourth party logistics providers, a full menu of value-added services. Each company required its own brand identity, business stationery and a website.

Shaun Wilson, Managing Partner of stock-in-trade-International and Director of Integrated Logistics Services said: “The people we currently work with know us as professional, friendly and with the ability to offer a fast service. We wanted the brand identity of our two divisions to reflect these attributes and help us sell our service to an even wider market. We want to appeal to all sectors.

“Working with Quiet Storm has been so easy. The team understand what we do and what we are trying to achieve and have provided us with a one-stop-shop for all our marketing needs. With their help we have launched two brands and two websites and we are extremely pleased. We are confident that we have the tools to attract new business.”

Quiet Storm’s New Business Start-up Pack includes a logo design and a low quantity print run of business cards, compliment slips and headed stationery. The value for money Storming range of website templates simplify the design process and provide a quicker and simpler way of establishing a successful presence on the internet.

All Storming sites come with an easy to edit content management system so that words, pictures and pages can be added and changed by the client. The sites also include a document download area and data capture capability. Access to free search engine optimisation workshops ensure that website administrators understand how they can make their site appear higher in search rankings and the comprehensive on-line statistics provided by Quiet Storm show how the site is performing month on month.

The website for stock-in-trade-international was the first of Shaun Wilson’s sites to go live. He said: “The site is great and gives us the opportunity to fully explain our areas of expertise and what we can offer. We consider ourselves to be the global market leaders in tailor made surplus stock solutions. With unlimited funds available we specialise in the purchase of all types of surplus, bankrupt or problem stocks. We also make it clear that we offer absolute discretion and can de-brand products when required before selling them onwards.

“What we offer through our Integrated Logistics Service is quite different. We have experience in providing a full range of services which give our clients an operational and strategic competitive advantage. By working on a one to one basis, ILS gives clients the space and time to focus on their core activities.

“Using the internet to increase the profiles of both companies and promote the services we offer is crucial to our marketing efforts. Quiet Storm have helped us achieve this goal very efficiently.”

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