In getting a website live to coincide with completion of its major conservation and restoration project, time and cost were critical to the ss Great Britain Trust, the organisation established in 1970 to save Brunel’s ss Great Britain for the nation.
New Look Newsletter Increases the Response
Newsletters, like any other sales and marketing tool, need refreshing from time to time, to maintain and regenerate interest in them and, subsequently, in your company and its services or products.
Presentation Brings Strategy to Life
The need to communicate a strategy to an audience can be very difficult, particularly when all that there is to see is a document.
New Marketing Tools Improve Sales And Cut Costs For UK Distributor
Caravell UK, the largest wholesaler and distributor of commercial refrigeration products in the UK, decided that it could secure its position as the leading one-stop shop for the industry with the introduction of a new range of price-competitive no-frills
B2B leads the way in interactive marketing
Expenditure on interactive marketing (IM) is growing faster in B2B than B2C according to a new study carried out by London Business School and is increasing at the expense of other mediums, such as advertising and DM.
New CIM Diploma aims to enhance competency where expertise is short
The CIM, in alliance with The Communications Advertising and Marketing (CAM) Education Foundation, has introduced a Diploma in Marketing Communications aimed at first jobbers, junior managers, marcomms managers, and SMEs.
Pitney Bowes Report finds that 25% of SMEs are conducting ‘best practice’ direct marketing
A report from Pitney Bowes found that one quarter of all SMEs are conducting what it defined as ‘best practice’ direct marketing, although this figure is expected to rise to 30 per cent by 2007.
New Site Design Generates 55% More Enquiries
Companies with broad product ranges often encounter problems with making it easy for potential customers visiting their website to find what they are looking for.
Small Businesses failing on Customer Service, says Microsoft
One in five small businesses has lost customers due to poor customer service, according to new research by pollsters YouGov for Microsoft, aimed at promoting its repackaged two-year old customer relationship management solution.
Website Saves Caravell £10,000 A Year
A website is a very valuable marketing and communication tool, but to work effectively it needs to be kept fresh in appearance and up to date in its content
Data Sheets Save Britz Valuable Time
Like many start-up businesses, when snack food company Phoenix Britz was established in 2003 it was happy to put together its own set of product information sheets
Graphic displays helps Toyota promote its philosophy of kaizen to employees
Quiet Storm has designed and created display boards for Toyota Manufacturing UK to support an employee-led improvement initiative at the Derbyshire vehicle manufacturing plant