Ashfield In2Focus were given the task to demonstrate the dangers of smoking to members of the general public who shop at Sainsbury’s and promote ways to help people quit smoking.
Video has five times more impact than a brochure, nine if you present it in person!
When your business is a service provider the most important thing you need to do when making your pitch is to make it tangible. One of the most effective ways of doing this is using video.
Nine months’ work for one night’s showcase of commercial excellence
It was an exciting and emotional evening for 16 finalists recognised for their innovations, drive and raw talent at a glittering evening at Pride Park Stadium.
How do you sell a new service to those who you know need it – even if they don’t understand what it is?
When new business opportunities arise those who recognise the potential first can steal the march on the competition. Christian Salvesen plc recognised that the growth of e-commerce is changing the shape of the retail supply chain.
Does your business pass the 3 second test?
When you walk into a shop, restaurant or a new supplier’s premises within the first three seconds you will have evaluated how it looks. How that makes you feel affects your perception of that business.
Why key messages delivered on video remove the risk of ‘word of mouth’
When businesses go through change there is always a level of uncertainty and people can become unsettled. How do you get the messages you wish to deliver to those who need to hear them?
Responding to the changing needs of the market, Ashfield Healthcare create a new division – Ashfield Intermediate Healthcare
Working in strategic partnership with the pharmaceutical sector, Ashfield Healthcare has grown to be the number one organisation for contract sales and nurse advisors in the industry. This involves working alongside companies to promote and educate their
The Challenge of Keeping Annual Awards Ceremonies Fresh
The East Midlands eBusiness Awards is a new regional initiative to celebrate the innovative use of ICT and eBusiness practices in small to medium sized businesses (SMEs) based in the region.
Budget video communicates an important message to the wider community
When North West Leicestershire District Council planned their ‘Love North West
Companies dress for success as corporate wear becomes an extension of their brand
High profile companies spend thousands of pounds on projecting the right image and corporate clothing is an essential component of their marketing mix.
New Image for the world’s leading cargo General Sales and Service Agents.
When Air Logistics, a dedicated specialist cargo sales and service partner to airlines world-wide decided to raise their profile and marketing activity they didn’t know where to start.
DTI E-commerce Awards success
When contracted by DTI as the UK online for Business Regional Co-ordinator, East Midlands, Diane Simpson needed to host the E-commerce Business Awards. The awards were to highlight the need for companies to develop their online presence by spotlighting th