Newsletter provides platform to communicate sensitive issues and be an effective marking tool

TVM Healthcare, the Leicestershire-based company with almost 30 years experience in stoma, continence and woundcare products, wanted to provide its customers with a publication that provided information about its products and services, but at the same time did not Managing Director Mark Evans knew what he wanted – a lifestyle publication that recognised while readers […]

Seasonal marketing campaign for shopping centre attracts attention

With fairy tale favourite Aladdin featuring in its Christmas grotto and the Grimsby Auditorium staging it as its pantomime, Freshney Place, Grimsby’s favourite shopping centre had no trouble in deciding on a theme for its seasonal marketing campaign this year. Freshney Place’s Marketing Manager Louise Smith wanted to reflect a magical feeling throughout the shopping […]

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