When your sales representatives struggle to find the product they are looking for in your brochure, it’s time to rethink the way things are done
Branding key to success of new business venture
Neighbouring Leicestershire farming couples Phil and Kay Newcombe and Tom and Debra Willoughby have decided to diversify their businesses by processing and bottling a range of high quality organic dairy products
Brand guidelines help council protect investment
Consistent use of a logo within an organisation or company should be considered as important as the logo itself to create and maintain brand awareness
Raising awareness of domestic violence through sensitive campaign
With plans for an awareness-raising campaign in the pipeline, North West Leicestershire Domestic Violence Forum decided that it needed some new marketing materials
Business start up First Alert’s brochure was so successful they had to cancel their open day
Solutions is not simply a part of Quiet Storm’s name, it is what we provide – as first aid training, consultant and services company First Alert discovered
New image for SMP Autobulbs raises profile and highlights quality
After 26 years of successful business and prompted by a relocation from Wigan to South Derbyshire, SMP autobulbs decided it was time for a fresh corporate identity
Healthcare company rebrands to develop business
We are all aware of how trends change with time in areas such as fashion, interior and architectural design, and graphic design is no exception
New marketing tools help sell benefits for Tex Plastics
TEX Plastics, the UK-based division of TEX Holdings plc, is highly respected as one of the leading technical manufacturers of injection mouldings. Among the accolades the company’s Derby site has won this year is a Southern Derbyshire Business Award
New corporate identity for global organisation
When Phoenix International took over East Midlands Airport-based Derwent Freight Services Limited a new corporate identity was critical – as Managing Director Mark Van Stee explains
Abuse campaign awareness week highlights domestic violence
The launch of a campaign to raise awareness about Domestic Abuse had been set as a key objective by the South Derbyshire Crime and Disorder Partnership for 2003/4
Local town market gets branding makeover to raise profile
LOUGHBOROUGH’S markets have always been and remain an important part of the town’s identity – but the Borough Council that manages them felt they were in need of an uplift this year.
Campaign set to raise awareness of the ageing workforce
Using a single company to provide all of the resources for a multi channel campaign reduces the amount of time spent communicating the same message and provides economy of scale