Key Objective: The company had grown, broadened its services and wanted to generate more enquiries from its online presence. It needed a website which looked up to date; gave a professional user journey; serving up relevant information based upon the services it offered. It needed to appealed to its target audiences, get found on the search terms they were likely to use – and then presented a compelling ‘call to action’ (CTA).
“We’ve worked with Quiet Storm for several years and our new website marks an important milestone in the journey towards repositioning our offer and business to better reflect where we are and what we do. We’ve built our reputation by being at the forefront of what we do, so need a website to reflect our business, values and how we help solve clients’ challenges. We feel our new website does just that and gives us the platform we need to move forward and achieve our future growth objectives.”
Eddie Mewies Managing Director, M-EC
M-EC Development Technical Consultants is a multidisciplinary engineering and environmental consultancy that provides technical solutions for a broad range of private and public sector construction projects, including residential, commercial, industrial, retail, leisure, education and healthcare. M-EC works across a wide range of industrial sectors, from civil engineering, transport and road safety to flood risk & drainage, street lighting and geo-environmental. It offers a complete, one-stop engineering and environmental solution for anyone at the pre-planning stage or needing construction design services.
Issues: The branding was tired and the range of services on offer and sectors the business operated in were not represented. The call to action was generic, the site was too wordy and not visually stimulating.
Resolution: We created a new website with simple architecture and navigation to give clients quick and easy access to whatever services they are looking for. It incorporates M-EC’s distinctive new branding, logo and colourways, along with relevant imagery chosen to bring its services to life and connect with its ideal customers. The content for each section is fully optimised for the search engines to give maximum visibility.
The site also includes links to the firm’s social media channels, along with strong calls to action throughout to capture data and help generate sales enquiries.