With components so small that you can balance them on the end of your finger it was always going to be a challenging brief. Flint wanted a stand with impact and that would bring them as much attention as their budget could afford.
Having been let down in previous years by exhibition contractors they decided to try a different approach and gave the brief to Quiet Storm who managed their marketing materials. Although Quiet Storm had to outsource the majority of the stand build they still only had the same budget to work with.
“The difference in approach was incredible,” said Terry Pruce, Marketing Director of Flint. “Their focus was on how every element was going to help us attract people to the stand and get us and our products noticed. Although the budget had not been increased on the previous year the results were dramatic, we really stole the show on what I feel to be a very modest budget.”
“On reflection their approach was the difference and I suppose that really the exhibition contractors I had previously used were only interested in selling me making what they could make. Quiet Storm created something that would sell” Terry concluded.