Aganto is a leading provider of modular temporary buildings ranging from emergency next day solutions through to more permanent structures. The company prides itself on its exceptional levels of customer service and strives for long-term relationships based on trust and loyalty– a message it is highlighting via a professionally produced newsletter.
Kathy Jones, Aganto’s Marketing Manager said: “Our industry is becoming increasingly competitive so we need to find ways of making Aganto stand out. I decided to incorporate a regular newsletter into our marketing strategy as it’s a great way to remind our customers of what we do and how well we do it. Our newsletter is not just a sales message. We provide helpful information relating to our industry and include ‘customer only’ promotions that are not publicised to the market in general. This is one of the tools we are using to reinforce and enhance our customer relationships and help us generate loyalty.
“I asked Quiet Storm to design a newsletter template that met our brand guidelines, conveyed our company image and, have maximum impact. They did a great job. When I was ready to send the first newsletter I simply sent over the content and they took care of the layout and printing. I was really impressed and pleased with how the designer presented me with a range of creative ideas to make the newsletter come alive and found images to support the stories.”
The Aganto newsletters are printed using Quiet Storm’s in-house digital print facilities. This quick and cost effective method also gives the option of variable data printing which enables each newsletter to be personalised should this be required.